In a design ecosystem increasingly polarized between extremes, LOOPO is the sweet anomaly. It is that name to remember when you are looking for an inclusive, accessible, intimate environment in your home, made in Italy by fellow craftsmans.
The proverbial Milanese pragmatism here translates into authentic and even playful furnishing elements, like the collection that Jimmy D. Lanza has dedicated to the old ladies who have always enlivened our city with color: those a bit flighty, who on the bus use to complain about how much Kiwi’s price has increased in the market. It’s only in this way, giving your environment the classic touch you need – whether it’s a plate or a sofa – that in the end we manage to make it unique and ready to welcome everyone, from your friends to your mother-in-law.
Because our products are the result of a passionate creative process, many coffees and a meticulous selection that can concretely help you in your delicate “home” mission. With no frills, false goodness or marketing strategies: only good ideas and quality design. Conceived and made in Italy by serious people, who do not take themselves too seriously.
The unique goal of LOOPO is to make you have fun, to furnish your home with original ideas and a totally free mood, which can be both refined and irreverent, like any self-respecting Milanese: just to give character, value and a sense of intimacy to your environment. If in your idea of home you see a welcoming place, where the objects are pretty but all have a practical function, then you are in the right place.
Home furnishing is a serious matter, but like everything important, it should not be taken too seriously, or you’ll not have fun. Marco Lupo knows it well, who from a game of pronunciation of his surname in English makes the nature of LOOPO clear. After 7 years in the business of cruise ship refurnishing, Marco has finally realized his project: a brand of design alive, current, made in Italy. A brand that doesn’t treat its products as if they were dusty museum pieces.